TKP
Kusnacht Practice – Visual Identity & Branding Concepts
For the visual identity of Kusnacht Practice, I developed two distinct yet complementary key visual directions, both reinforcing the clinic’s core philosophy: people-centered care, nature’s healing power, and Swiss excellence.
Both visual concepts were designed to resonate with Kusnacht Practice’s high-end clientele, providing a balance between bold medical authority and a holistic, nurturing approach.
Client
Betterandmore for The Kusnacht Practice / 2020
Scope
Branding, logo design, key visuals concepts
Tools
Adobe Photoshop, Illustrator, Figma
CONCEPT 01

This concept embraces the raw power of nature and the resilience of the human spirit. Black-and-white portraits of individuals, both celebrities and everyday people, stand at the center, surrounded by Swiss landscapes—majestic mountains, deep lakes, and vast forests—symbolizing nature’s strength and its role in healing. Bold red graphic symbols and a circular accent reinforce themes of protection, vitality, and holistic care, creating a structured yet striking aesthetic. The contrast between the monochrome imagery and the vibrant red elements emphasizes transformation, exclusivity, and the clinic’s precise, high-end approach to well-being.

This concept highlights human strength and transformation, placing individuals at the center, surrounded by the powerful forces of Swiss nature. Black-and-white portraits contrast with bold red circular accents, symbolizing protection, resilience, and holistic healing. Mountains, lakes, and trees frame each figure, reinforcing the connection between nature and well-being. The collage technique itself reflects the clinic’s multidisciplinary approach—bringing together diverse healing practices, treatments, and elements to restore wholeness. The structured yet dynamic composition creates a striking, high-impact visual identity, aligning with Kusnacht Practice’s precision and exclusivity in care.

CONCEPT 02
⬲ AllNext ⥇